In a match made in branding heaven, Nike and Apple got together last week to unveil, depending on whether you're a jock or a geek, a shoe that talks or an iPod that monitors your running sessions. The Nike+iPod Sport Kit, which will sell for $29 when it comes out early this summer, consists of two pieces: a pebble-size sensor that goes into the insole of Air Zoom Moire running shoes (about $100) and a ticket-stub-size receiver that plugs into an iPod nano. Once you get on the road, the sensor constantly monitors your run, noting time, distance, pace and calories burned. Then, using a low-power radio frequency, it sends the data to the iPod.

I'll have more on this in the coming weeks.