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May 28, 2006
iRun
Posted by Nick
iPod and Nike, perfect together?
In a match made in branding heaven, Nike and Apple got together last week to unveil, depending on whether you're a jock or a geek, a shoe that talks or an iPod that monitors your running sessions. The Nike+iPod Sport Kit, which will sell for $29 when it comes out early this summer, consists of two pieces: a pebble-size sensor that goes into the insole of Air Zoom Moire running shoes (about $100) and a ticket-stub-size receiver that plugs into an iPod nano. Once you get on the road, the sensor constantly monitors your run, noting time, distance, pace and calories burned. Then, using a low-power radio frequency, it sends the data to the iPod.
I'll have more on this in the coming weeks.
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Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
