Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
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Wally Uihlein, chairman and chief executive officer of Titleist, has led the way, arguing that, while the modern golfer is hitting the ball farther, that extra distance is not solely due to the ball.
"There has been a paradigm shift towards the 'power game' but that has been the result of six variables, five of which are continually overlooked by the anti-technology pundits," he says. "In addition to low-spinning, high-performance balls there has been the introduction of larger, titanium drivers with graphite shafts; bigger, strong athletes playing the game; improved technique and instruction; greater customisation of equipment; and improved golf course conditioning."
This last factor was certainly an issue at this year's Open at St Andrews, where the fairways were as fast as the greens, which meant the balls were running a lot further than they did in years past. "It's also the case that the swing speed of the average PGA tour pro has increased by 6-8mph over the last 20 years. That increase is responsible for a 12- to 15-yard increase in distance. But what the hell, forget the facts and let's just blame the golf ball."
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