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August 19, 2005
The Future's So Bright...
Posted by Nick
The Baltimore Oriole Brian Roberts has made tinted contact lenses a hot commodity this year. And now Nike and B and L are in on the act.
The Nike Maxsight sport-tinted soft contact lenses, hitting the market this month, are designed with special technology that allow athletes and outdoor enthusiasts to see sports action with greater clarity.
I wonder if there's a big market for this outside of athletics. Wearers of eye glasses understand the problem. You either need prescription sunglasses outside or you need those glasses that tint outside but untint when you are inside. The problem is, they don't always fully untint so you end up looking like one of those Eastern European dictators from the 70s. Either way, if you go inside with these contacts on, you have to take them out. And that's not terribly convenient.
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Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
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