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July 28, 2005
3-2-1- Contacts...
Posted by Nick
Nice shades:
The Baltimore Orioles have an unlikely secret weapon this season: Brian Roberts' contact lenses.
Roberts has been testing a new type of prescription contacts developed jointly by Nike Inc. and eye-care-products maker Bausch & Lomb Inc. The tinted contacts, which give Roberts a devilish red-eyed appearance, function much like sunglasses by cutting down on glare.
Nike's $20 tinted lenses, which go on sale next month, are the latest entry in the $104.7 billion sporting-goods market. They are targeting athletes in sports such as golf, tennis and soccer who have been reluctant to use sunglasses because of fogging, scratching or the simple annoyance of wearing eyeglasses.
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Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
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