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July 10, 2005
Fashion and Tech
Posted by Nick
The same issues that architects wrestle with -- should form follow function and all that -- are at issue with technology and sports gear:
"A lot of the sports brands are pushing trainers forward with technology, but if they're so function-led, they can be ugly. We don't want companies to overlook fashion. You don't want new technology in a really ugly-looking space..."
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