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NICK Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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February 10, 2005

Malcolm Gladwell, Sports Genius

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Posted by Nick

Before seeing this interview with Malcolm Gladwell I only knew one thing about him -- that he writes really really interesting really really original books. But after seeing the ESPN.com interview, I can say two things: he writes really really interesting really really original books AND he has really frigging cool hair.

Gladwell is one of those scary smart people who knows more than you do and knows how to articulate other things you 'know' but didn't know how to say them. So for all you Philly fans who know that the Iggles screwed up in the Super Bowl by not going to a no-huddle offense down the stretch, well Gladwell had this to say about the no-huddle before the game began:

I've always been so surprised that more NFL teams don't use the no-huddle. It's not just that it forces your opponent to keep a specific defense on the field. It's that it shifts the game cognitively: it forces coaches and defensive captains to think and react entirely in the instinctive "blink" mode -- and when teams aren't prepared for that kind of fast-paced thinking crazy things happen, like Iraq beating the U.S. Andy Reid has to know that Belichick has an edge when he can calmly and deliberately plot his next move. But does he still have an advantage when he and his players have to make decisions on the spur of the moment? I'd tell Andy Reid to go no-huddle at random, unpredictable points during the game -- to throw Belichick out of his comfort zone.

He'd also tell Reid to go no-huddle when TIME IS RUNNING OUT! Anyway, RTWT.

Comments (2) + TrackBacks (0) | Category: Football


COMMENTS

1. drew on February 18, 2005 02:30 PM writes...

Great stuff. Thought I'd drop you a line to introduce a new blog.

Dedicated to Pardon The Interruption, it's called Pardon The Eruption.

Feel free to check it out! Thanks!

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2. Dave M. on April 2, 2005 05:02 PM writes...

Thirty years ago an Air Force intellectual built a whole theory of offense around the idea of "getting inside the opponent's decision cycle", forcing the opponent to react to your decisions faster than he or she can identify the decision, think about it, communicate a response, and act.

Football would seem to be a good place for this approach.

DBM

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