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June 02, 2004
Byte Sox
Posted by Nick
The White Sox are the latest in a series of teams adopting IT whole hog. They use it in the Moneyball/analyze players sort of way, but also to improve fan experience.
Baseball more than any other sport could benefit from harnessing technology for the fan. Imagine if every four seats or so there was a small screen attached to the railing in front of you or on the back of a seat in front that looked like a GPS screen in an automobile but that gave the fan oodles of stats about the players (not just batting avg/HR/RBI like they post on the screen but batting avg. against lefties, batting avg. against this specific pitcher, high school and college highlights, etc.) and teams (how many times have they matched up, what happend in past games, etc). This would be real value added to the fan's experience.
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Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
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