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March 22, 2004
Brother can you spare the time?
Posted by Nick
Microsoft may be getting the crap beat out of it in Europe these days, thanks to Monti and his anti-trust goons (you musn't give people things for free!!), but the software giant is plugging away, developing offerings for customers at an impressive rate for a large fim:
Microsoft aims to score with sports fans with the launch Monday of its first add-on service for so-called smart watches.
The company unveiled its MSN Direct data service in June, delivering news headlines, weather forecasts and other updates to smart watches. The add-on promises to provide MSN Direct subscribers with the latest information on basketball teams in the National Basketball Association (NBA), Women's National Basketball Association (WNBA), and National Collegiate Athletic Association (NCAA) Division I teams.
The content itself will be generated by ESPN, a television and Internet sports network, and will feature information such as scores, statistics, standings and game times, according to Microsoft.
The Redmond, Wash.-based software giant has been pushing hard to establish itself as a software and content vendor in the nascent market for smart watches, devices that look like traditional wristwatches but feature embedded capabilities for receiving data via wireless transmissions.
Convergence, they name is wristwatch? Maybe not, but this takes us further down the road of always on news and info streams, a positive development.
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Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
1. Andy on March 23, 2004 11:21 AM writes...
During March Madness, ESPN has a java craplet that you can download that keeps you updated on the scores of all the games. It got a lot of use during the first bracket.
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