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March 17, 2004
It's the Hub, Dude
Posted by Nick
Where I'm from, The Hub is a furniture store. But now it's a snowboarding jacket produced by the sporting goods maker O'Neill and a German electronics firm.
"The jacket... comes with functions like mobile telephony and MP3 player. Woven into the jacket are electrically conductive fabric tracks which connect the chip module to a fabric keyboard and built-in speakers in the helmet.
"The chip module contains a full-featured MP3 player and is Bluetooth enabled. The microphone is integrated in the collar of the jacket. The snowboarding jacket wearer can listen to music and also take mobile calls..."
I'm sure the X-games set will be thrilled, but do we really need them to have clothes that will make them even bigger a-holes?
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Nick Schulz is the Editor of Tech Central Station and has worked in media circles and the ideas industry as a writer, editor, television producer and policy analyst. His writings have appeared in The Wall Street Journal, The Los Angeles Times, The Washington Post, Slate, The National Post of Canada, The Baltimore Sun, Investor's Business Daily, The Washington Times, National Review, Reason, Policy Review, and several other publications. He is also, it should be said, a rabid sports fan whose fandom is inversely proportional to his overall athletic ability.
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